Communicative and pragmatic features of the speech act of benevolence in the Tatar communicative culture

Abstract

The purpose of this article is to study the communicative and pragmatic features of the
speech act of benevolence in the Tatar communicative culture. The relevance of the research is because
the study of the speech act of the Tatar people’s wishes allows us to rethink the communicative culture in
the context of globalization and the dialogue of cultures, to identify the communicative and pragmatic
features of the speech behavior of the Tatars. The author considers the conceptual theoretical basis of
well wishing within the framework of the pragmatic theory of the speech act, when the illocutionary
connection between the speaker and the addressee is determined by the established norms and
traditions of a particular ethnic group. The article classifies the communicative-situational groups
of speech expressions of benevolence as everyday and solemn, reveals their various communicative situations, which are illustrated by the variety of Tatar speech cliches, phraseological units and
paroemias. Stable expressions of good wishes in the Tatar culture express sympathy, attention, and
good relations to the interlocutor, thus they are based on the generally accepted rules of behavior and
the traditional culture of the ethnic group. The ethno-cultural stereotypes of the Tatars communicative
behavior are closely related to their mental and cultural values. The article also emphasizes that the
main motives of benevolence in the Tatar speech act are the wish for health, material prosperity, good
luck and kindness.
The analysis of the speech formulas of benevolence in the system of Tatar communicative culture
leads to the conclusion that the Tatars remain faithful and constant in observing folk customs and
traditions.