Oratory in Kazakh culture

Abstract

The article is the first attempt in the local cultural studies to carry out a detailed study
of the place and role of oratory in Kazakh culture. At the same time, the article considers the basics,
cognitive episteme, methodological positions of the Kazakh eloquence as a continuum of general
ethnocultural existence, anthropocentric, sociocentric, ethnocentric aspects of the art of eloquence,
cultural and sophistic background of the nature and features of mobile thought in the context of
eloquent verbal wisdom as a phenomenon-culture. At the same time, the study focuses on the cultural
aspects of the cognitive-emotional impact of oratory on the perceiver. Along with this, the depth of
presentation of thoughts to the audience in eloquent language and its axiological value are measured.
Cultural and axiological meanings such as «beginning, presentation, content, warming up, fusion/
synthesis» within the framework of various rhetorical formulas are analyzed. Steps have been taken
to reveal the cultural aspects of such concepts as «wrap/envelope,» «persuade,» and «confess» through
the listener’s ability to convey a thought in rhetoric to other people through the poetic language. The
problem of inseparability between eloquence and objective reality is analyzed through the prism of the
Kazakh national-cultural moral ethos.